Brand Loyalty

What I want to express through these blogs are the major brands of our time that have been successful in creating a brand that has turned into a culture and how they were successful. I will be focusing on the top brands of our time that have accomplished this.

Today I'm focusing on brand loyalty, which is when a consumer is completely faithful to a particular brand. This means that the consumer only purchases this brand in its product category.

Apple has been very successful in creating brand loyalty with their customers, and being one of them myself. I feel like I have a better understanding of how they portray themselves.

Apple is no doubt one of the most recognized brands in the world right now. Not only because they market their product with incredible intelligence but also because they push themselves to beat the tough competition they're up against.

This company aims to inspire imagination, design and creativity, targeting a specific type of person, who have ended up falling in love with the brand created just for them.

The key to gaining brand loyalty is through targeting a specific market and focusing the brand entirely around it. Apple takes this to an extreme level, through their advertising, marketing and brand image.

They want to make creative people feel understood and over the years have continually increased their focus on creative tools and looks to impress and entice the creative market. Without their careful attention to detailing their brand image, Apple would never have created the frenzy it has today.