Disney's Brand Personality

Today I'm going to be talking about brand personality. If you can think of a brand, what human characteristics do you associate with that brand? Thats what a brand personality is. For instance Dove is feminine, pretty, a little bit older and more sophisicated then other soaps, and likes to feel beautiful.

Disney has a larger then life brand personality so I will be trying to get right into the nitty gritty of who Disney is in human characteristics.

Disney is a young child with a very wholesome imagination. He/she (is both) loves to believe in magic and makes life fun at any age. Disney has a big family who he/she likes to entertain with unrealistic stories that bring thoughts of fond memories and teach good moral values. Disney loses itself in imagination all the time, creavitity flows through disney all the time. Disney likes to play pretend and escape reality as much as possible. Disney knows right from wrong, he/she will always teach you a lesson if you need it.

Its important to make your brand have a personality that people can relate to and understand because people run off of relationships. If they feel like they can understand your brands personality it will make them accept it and feel a bond with it.