M&M's Brand Characters

When it comes to branding, creating characters to represent your brand can be very smart. People will start feeling attached to their favourite character and that gives any brand an added bonus. The only problem is that you want to make characters that your audience can relate to.

M&M's has been extremely successful with their brand characters, simply due to the fact that they have different characters to target different audiences. Red is the genius, he thinks he knows it all. Blue is the confident one; he never lets anyone see him melt. Yellow is Red's best friend, he is the nice guy and always looks at red for the answer. Crispy thinks everyone is after him and is always looking over his shoulder. Green (the only girl) is the icon of femininity with her long lashes and red lips, she melts for no one and the Mini's are the life of the party. 

With all these characters to represent their one brand M&M's had to be careful not to overdo it. They have characters that everyone can relate to, they make all of their characters funny but they also follow their brand perfectly. All the characters are actual M&M's, either in different flavours or in different colours. This really helps with brand association for people who see the characters anywhere, whether it is on TV or on a billboard. 

M&M's in my mind got everything right when it comes to their characters. They keep me entertained, laughing, and pulling my heartstrings with every commercial I see. They are never outdated and are always coming up with new situations to add spice to their characters and brand image. 

M&M's gets an A+ on their brand characters.