Brand Story - eHarmony

The brand eHarmony has made for their dating website is backed up with plenty of advertising to help portray its message. Its probably the number one dating website in Canada and other places around the world due to this. Today I'm going to tell eHarmony's brand story. 

eHarmony story begins in 1997. Dr. Neil Clark Warren had an idea, his idea came after 35 years of practicing clinical psychology, love up to that day was all about leaving it up to chance. Dr. Neil Clark Warren decided that there must be a better way to find true unconditional love for people who were suffering from incompatibility in their relationships that couldn't be resolved, or couldn't find a relationship to begin with. He started to wonder, if personality traits could determine a relationships success and could specific characteristics predict better compatibility between couples?

Dr. Warren decided that this theory needed to be tested, because love is an important factor in everyone’s lives. So he decided to meet up with Dr. Galen Buckwalter, a research professor at the University of Southern California. They decided to do tests between spouses to identify what made the most successful relationships work. They continued this research for three years until they had identified the key personality traits that made couples compatible for long-term relationships.  


From there, eHarmony was born, a dating website that is trusted by millions. The Compatibility Matching System allows members of this website to give their personality and in return get matched up with someone who they are compatible with in love and long-term relationships. The best part about Dr. Warren’s creation is that all walks of life are taken into consideration including: ethnicities, religious beliefs and political beliefs. Someone looking for love doesn't want to worry about these things and eHarmony makes falling in love easy by matching based on all of life’s criteria. 

Since Dr. Warren truly wanted to make falling into compatible love easier and still believes that it shouldn't be by chance, eHarmony still investigates through rigorous scientific research on a constant basis to keep matching people in a relevant way. Dr. Warren is still a major part of the business and believes in the power of healthy, long lasting love.